Monday, February 2, 2009

SIMC honours Star Alumni at DAM ‘09

On the opening day of the DigitAll Movement (DAM) 2009, two alumni from the Batch of 1996, Monika Shergill – Creative Director & Supervisor of Star One and Yash Patnaik, CEO of production house Beyond Dreams Entertainment Ltd were honoured with the Star Alumni award for outstanding contribution to their respective fields and bringing laurels to their alma mater.

Ms. Shergill and Mr. Patnaik with their fascination for the audio-visual medium are able forerunners in today’s digital revolution. The-then Symbiosis Institute of Journalism and Communication campus in Senapati Bapat Road was the venue where they learnt with passion about an industry, considered an ‘odd’ choice at the time.

After her stint at Symbiosis, Monica Shergill had assisted in conducting research for a Penguin publication for two months. Following that, she moved to Miditech, Delhi as electronic correspondent which marked her shift to audio visual media. Now, as the Creative Director and Supervisor of Star One channel, she still considers herself to be learning the tricks of the trade.

Yash Patnaik' with his wife Mamta founded the production house Beyond Dreams Entertainment Ltd that produces The Monika Mogre case files currently being aired on Zee TV, a far cry from his first job in the Maharashtra Herald. His creature horror film ‘Kaalo’ is also being readied for release.

The two alumni, while awed with the knowledge and clear-mindedness of today’s students, feel that youngsters should explore new options without concentrating on achieving success. “Take the long road to success that allows one to make mistakes and learn from them”, is Monica Shergill’s message to aspiring media professionals with Yash Patnaik reiterating the need to strike the right balance between passion and marketing by not be bothered about job profiles and learning from every experience.


- Devika Gupta & Keerat Kaur

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