The lush 300-ac
re campus at Symbiosis Knowledge Village in Lavale witnessed the inaugural ceremony of the 2nd international digital entertainment festival. Organized by the students of Symbiosis Institute of Media & Communication, DigitAll Movement (DAM 09) which began today will culminate with a red carpet ceremony three days hence.
Filmmaker Kunaal Roy Kapur (The President is Coming) declared the 3-day fest open with the clapperboard. Talking about the nascent stage of digital filmmaking in India, Kapur said that going digital is the way ahead for future generations. He highlighted the strengths offered by the digital medium in terms of creative liberty, usability and economic viability.
Advocating the use of new media for film promotion and distribution was Rajjat Barjatya, the young enterprising scion of Rajshri Media. “The online revolution has benefited content providers, producers, exhibitors and consumers in a huge way,” he said. Barjatya is credited with the release of Vivaah, both online and in cinemas, simultaneously.
Dibaker Banerjee – who was an obvious hit with the crowd with popular favourites like Khosla Ka Ghosla and Oye Lucky Lucky Oye in his kitty – spoke passionately about the potential of the digital medium. He however insisted that that the cost effectiveness of the medium should not result in trivial content production. “Use digital technology to make a unique production,” he said.
The occasion lent itself to elicit some nostalgic moments when Monika Shergill, creative director of Star One and Yash Patnaik, CEO of Beyond Dreams Entertainment Ltd. – SIMC alumnus from the 1996 batch – were awarded with the Star Alumni Award.
re campus at Symbiosis Knowledge Village in Lavale witnessed the inaugural ceremony of the 2nd international digital entertainment festival. Organized by the students of Symbiosis Institute of Media & Communication, DigitAll Movement (DAM 09) which began today will culminate with a red carpet ceremony three days hence.Filmmaker Kunaal Roy Kapur (The President is Coming) declared the 3-day fest open with the clapperboard. Talking about the nascent stage of digital filmmaking in India, Kapur said that going digital is the way ahead for future generations. He highlighted the strengths offered by the digital medium in terms of creative liberty, usability and economic viability.
Advocating the use of new media for film promotion and distribution was Rajjat Barjatya, the young enterprising scion of Rajshri Media. “The online revolution has benefited content providers, producers, exhibitors and consumers in a huge way,” he said. Barjatya is credited with the release of Vivaah, both online and in cinemas, simultaneously.
Dibaker Banerjee – who was an obvious hit with the crowd with popular favourites like Khosla Ka Ghosla and Oye Lucky Lucky Oye in his kitty – spoke passionately about the potential of the digital medium. He however insisted that that the cost effectiveness of the medium should not result in trivial content production. “Use digital technology to make a unique production,” he said.
The occasion lent itself to elicit some nostalgic moments when Monika Shergill, creative director of Star One and Yash Patnaik, CEO of Beyond Dreams Entertainment Ltd. – SIMC alumnus from the 1996 batch – were awarded with the Star Alumni Award.
No comments:
Post a Comment